I have a confession to make.
I have a professional development addiction.
Which might sound impressive and like a weird upside-down brag... but it’s not.
In fact, it's often an excuse for me to push things off and do nothing.
I love free challenges + courses +podcasts + books + all the things.
Which is not bad...except… It can be confusing.
I don’t always follow through on things I opt-into.
I have trouble sticking...
“It just didn’t work!”, said every business owner out there, after halfway trying a tactic or strategy for about two days without any immediate results.
The truth of the matter is that MOST strategies will MOSTLY work if they are done as part of a comprehensive content plan. The problem is that in today’s quick win online market, everyone is looking for the ONE magic bullet that is going to skyrocket their success and make them millions.
STOP looking for the magic...
You've heard it said before, the riches are in the niches.
But, you are afraid to choose a niche, because it will repel too many people.
I get it. I've been there, done that - spent several months generalized as an online fitness coach. You know what I got for it?
Not a whole lot.
I struggled to stand out. I struggled to find a clear message. I struggled to land clients I actually WANTED to work with.
The truth of the matter is this...
The single most important thing...